Attracting top talent with an incredible Employee Value Proposition

We’re celebrating the recent publication of Employee Experience Design: How to Co-Create Work Where People and Organisations Thrive by Samantha Gadd, Dean Carter, and Mark Levy, by bringing the authors together for a conversation on employee value proposition (EVP), how it shows up in employer brand, and what truly helps organisations stand out.

Mark and Dean bring deep, practical experience from inside some of the world’s most recognised organisations. Between them, they’ve helped shape employee experience, culture, and people strategy at brands including Airbnb, Patagonia, Levis, Gap and Sears, alongside work with other global organisations navigating growth, change, and scale. This sits alongside Samantha’s work advising leaders and organisations across New Zealand and globally.

Drawing on these perspectives, we’ll explore what actually makes an EVP credible, how employer brand becomes more than just words, and how it can become a genuine strategic advantage. If you’re thinking about attracting and retaining great people in 2026, building a clear and honest EVP, and creating an employee experience that truly reflects who you are, this conversation is for you.